Pack Rats Team: Facebook

I was in charge of changing up the Facebook for Pack Rats. Previously, the page had no website, reviews, pictures, or videos. The page was there but it was not very active. Below are pictures of what it used to look like. You can see that there was page that but had no Gestalt principles or attracted any audience. The page only had two photos, a phone number, and an address.

This is the link to the new Facebook page. 

https://www.facebook.com/PackRatsPropertyPreservation/

The first thing I did was create a username (PackRatsPropertyPreservation) for the page so it would be easier to find when searching for the company online. As soon as you enter the page, you are greeted with the new Pack Rats logo and picture of Troy, the owner. This logo contains the Gestalt principle of closure. The name acts as the foundation and walls for the roof. This works well for the business because it is line with what Troy does with his business. Pinned at the top of the page is the 30 second video that was created. This video visually communicates what the company and allows viewers to see the results of Troy's work. The updated page now has 5 stars from the reviews we were able to receive from previous customers. All of which we have replied to and thanked for their service. For someone who is visiting the page, they can see that the company is real and those who have worked with Troy have had a pleasant experience. We hope that this elicits a response from them and decide to hire Pack Rats Property Preservation. There is also now a link to the new website, business service hours, and before and after photos of Troy's previous work. The Facebook has gained more likes and interactions since the updates and continues to reach more people every day.